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How is the place element of the 4 P's of the marketing mix related to the concept of distribution? 2) What are three essential elements
How is the "place" element of the 4 P's of the marketing mix related to the concept of distribution? 2) What are three essential elements to create an effective distribution channel? Feel free to explain through a specific company example.?
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1 Relationship between Place and Distribution The place element of the marketing mix refers to the strategies and decisions involved in getting a prod...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
