Identify a brand that utilizes marketing effectively. In your roundtable conversation, share how the product or service delivers customer value. To do so, think about the customers. What are their needs? Think about other organizations in the supply chain. How do these business-to-business (B-2-B) transactions offer value in the value delivery system?

Answer rating: 100% (QA)

Participant 1 Nikes marketing strategy is highly effective because it focuses on delivering value to customers by understanding their needs and aspira... View the full answer