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How local product (Malaysia) can go international. The product's original concept must come from you, not from an existing product in Malaysia. Then, choose any
How local product (Malaysia) can go international. The product's original concept must come from you, not from an existing product in Malaysia. Then, choose any one (1) country outside Malaysia (Europe or US) to market your product
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
