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How many more leads would we get if we re- allocated the campaign funding to the best- performing channels? Steps: Calculate the potential Leads for
How many more leads would we get if we re- allocated the campaign funding to the best- performing channels? Steps: Calculate the potential Leads for funds re-allocation by dividing the $ cost of the worst-performing channel by the CPA of best-performing one: New Leads = Cost w / CPA b - Leads w Part 2: Channel optimization
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Intermediate Accounting principles and analysis
Authors: Terry d. Warfield, jerry j. weygandt, Donald e. kieso
2nd Edition
471737933, 978-0471737933
