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How might (a) seasonal factors and (b) different growth rates distort a comparative ratio analysis? Give some examples. How might these problems be alleviated? Why

How might (a) seasonal factors and (b) different growth rates distort a comparative ratio analysis? Give some examples. How might these problems be alleviated?

Why is it sometimes misleading to compare a companys financial ratios with those of other firms that operate in the same industry?

Each answer must be 100 words with citations.

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