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How might the roles have undertaken by various numbers of a two parent family vary between the buying decisions for: (a) a house; (b) something
How might the roles have undertaken by various numbers of a two parent family vary between the buying decisions for: (a) a house; (b) something for tonight's dinner; and (c) a birthday presents for a 10-year-old child? How would your answer change if it was a one parent family
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
