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How much is one new customer that was acquired though bottom-of-funnel sources worth (i.e., total contribution margins generated from future expected purchases)? What about the
How much is one new customer that was acquired though bottom-of-funnel sources worth (i.e., total contribution margins generated from future expected purchases)? What about the value of a new customer...
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Accounting Principles
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
10th Edition
1119491630, 978-1119491637, 978-0470534793
