How much is popcorn at the local movie theatre? Would you pay the same price in the grocery store? Why or why not? Learning Activity 5.1: Publicity (DQ) Any publicity is good publicity. Is this a reasonable statement? Why or why not? Critical Incident 15% (5x3%) You can work individually or in groups of a maximum of 5 students. For the purposes of this assignment each group will identify and research a critical incident related to the topic of the unit. A critical incident is defined as an occurrence which has changed the future of an organization, or a product, as it related to the topic of the unit. Similar to a fumble in a football game that causes the lower-ranked team to win unexpectedly, a critical incident is something that changes the future course of history for a company or one of its products or services. Relevance is extremely important for this assignment. The topic you choose must relate directly to the topic(s) for the unit in which you are presenting. If you are in doubt, ask your instructor to approve your topic. For example, a good critical incident might be to review the Volkswagen scandal over diesel emissions (the impact on consumer perception and behavior, the company response, and the final outcome). Don't use this example: you must come up with your own