How One Start-Up Caught the Attention of VCs, Raised Money, and Still Failed

Questions for Critical Thinking 1. Examine each of the four problems that GX Studios encountered. How could the company have avoided or navigated around each problem? 2. One of the problems that GX Studios encountered is that it went to market too early with some of its products (it launched several products in addition to GoCross- Campus). How should a start-up go about finding the sweet spot of launching not too early or not too late? 3. Why do start-ups raise money in rounds? Knowing that the fund-raising process is very time-consuming, wouldnt it be better to raise all the money at once? 4. To this day, almost 100 percent of the energy encompassing college rivalries remains off-line. If you were given the task of starting a company to capture some of this energy in an online format, what type of company would you start?