How Philip Morris Is Planning for a Smoke-Free Future

In 2016, Philip Morris International (PMI) announced that it was committing to a major business transformation a move away from cigarettes and other combustible tobacco products and toward healthier, smoke-free alternatives to nicotine delivery. The goal by 2025, the company declared, was to get at least 40 million of its adult customers to stop smoking and switch to one of the alternatives, with the goal, ultimately, of achieving a smoke-free future.

As an exclusive agent based in South Africa, you will be required to provide input in product launch and marketing . Critically discuss the macro-environmental issues that a tobacco marketer such as Philip Morris will contend with using the PESTLE model