How qickly or how slowly will autonnnomous vehicles be adopted and why. Wat key product characteristic or attributte would you recommend to increase the ratte of adoption or diffusion and why? How would you segment the market to distinguisssh innovators from early adopters?
Most Americans are aware of the effort to develop driverless vehicles and express somewhat more worry than enthusiasm about their widespread adoption 35% of Americans have heard a lot about the effort to develop driverless vehicles % of U.S. adults who say they have seen or heard about the effort to develop driverless vehicles A lot A little Nothing at all The vast majority of Americans have at least some familiarity with the effort to develop autonomous vehicles: 94% say they have heard something about this issue, with 35% indicating they have heard a lot about it. Awareness of driverless vehicles is high across a range of demographic groups. Still, a larger share of men than women are following this issue closely (44% of men and 26% of women have heard a lot about it), and college graduates are more likely than those with high school diplomas or less to have heard a lot about it (43% vs. 25%). 35 59 6 Among those who have heard at least a little about the effort to develop driverless vehicles, the % saying what they have seen or heard has been ... Mostly negative Mix of both Mostly positive 12 66 22 Note: Respondents who did not give an answer are not shown. Of those who are familiar with this issue, a Source: Survey conducted May 1-15, 2017 "Automation in Everyday Life" majority (66%) says they have been exposed PEW RESEARCH CENTER to a mix of positive and negative coverage about the impact of driverless vehicles. Around one-in-five (22%) have heard mostly positive things, while around one-in-ten (12%) say they have heard mostly negative things. Americans who have been following this issue closely are relatively likely to have heard positive coverage: 34% of Americans who have heard a lot about driverless vehicles say that most of what they've seen or heard has been positive, but that share falls to 15% among those who have only heard a little bit about them. Most Americans are aware of the effort to develop driverless vehicles and express somewhat more worry than enthusiasm about their widespread adoption 35% of Americans have heard a lot about the effort to develop driverless vehicles % of U.S. adults who say they have seen or heard about the effort to develop driverless vehicles A lot A little Nothing at all The vast majority of Americans have at least some familiarity with the effort to develop autonomous vehicles: 94% say they have heard something about this issue, with 35% indicating they have heard a lot about it. Awareness of driverless vehicles is high across a range of demographic groups. Still, a larger share of men than women are following this issue closely (44% of men and 26% of women have heard a lot about it), and college graduates are more likely than those with high school diplomas or less to have heard a lot about it (43% vs. 25%). 35 59 6 Among those who have heard at least a little about the effort to develop driverless vehicles, the % saying what they have seen or heard has been ... Mostly negative Mix of both Mostly positive 12 66 22 Note: Respondents who did not give an answer are not shown. Of those who are familiar with this issue, a Source: Survey conducted May 1-15, 2017 "Automation in Everyday Life" majority (66%) says they have been exposed PEW RESEARCH CENTER to a mix of positive and negative coverage about the impact of driverless vehicles. Around one-in-five (22%) have heard mostly positive things, while around one-in-ten (12%) say they have heard mostly negative things. Americans who have been following this issue closely are relatively likely to have heard positive coverage: 34% of Americans who have heard a lot about driverless vehicles say that most of what they've seen or heard has been positive, but that share falls to 15% among those who have only heard a little bit about them
