Question
How sensation transference theory works and be able to use the theory to explain consumer response to a package design change
How sensation transference theory works and be able to use the theory to explain consumer response to a package design change
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Sensation Transference Theory is a psychological concept that suggests consumers often transfer their feelings and perceptions about one aspect of a product or experience to another even when there ma...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
