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How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them? Defend your answer

  • How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them?
    • Defend your answer and provide an example from the last six months of how a brand responded to negative comments in a successful way using the strategy you believe they should use.

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