Question
How should Southwest should grow, given that fact that it has largely saturated its short-haul markets with point-to-point service? Should it expand into long haul
How should Southwest should grow, given that fact that it has largely saturated its short-haul markets with point-to-point service? Should it expand into long haul and add a longer range aircraft? Should it expand into international service? If it does, how will this differ from its current strategy/business model and how will this influence performance?
a | Southwest should acquire planes with higher seating capacity |
b | Southwest should only expand to long haul on routes where they can remain the low-cost leader |
c | Southwest should adopt the hub and spoke model |
d | Southwest should not expand to long haul flights because of capital investment costs |
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