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How should Virgin Mobile's managerial team work out a good price per minute for its whole new pricing plan? In other words, what is the

How should Virgin Mobile's managerial team work out a good price per minute for its whole new pricing plan? In other words, what is the logic for Virgin Mobile to set its price for its new plan? Please specifically articulate the logics/reasoning behind the pricing strategy.

Virgin mobile pricing for the first time case study. I think it has to do with LTV and churn rates.

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