How to apply the following in a company such as Patagonia: Model the Way: This practice involves setting an example for others to follow, where leaders model the way to demonstrate the behaviors and attitudes they expect from their team (Kouzes, 2023). Inspire a Shared Vision: Leaders inspire others to understand and embrace this vision and work towards achieving it (Kouzes, 2023). Challenge the Process: This practice involves leaders challenging the process, not being afraid to take risks and encourage their team to do the same (Kouzes, 2023). Enable Others to Act: Leaders empower their team members, providing them with the resources and support they need to succeed (Kouzes, 2023). Encourage the Heart: This practice involves recognizing the contributions of team members and celebrating their achievements (Kouzes, 2023)