Question
How to approach segmenting the market in order to enhance the digital marketing approaches of a beverage company. Which segment you wish to target which
How to approach segmenting the market in order to enhance the digital marketing approaches of a beverage company.
Which segment you wish to target which will bring in more customers.
How to position Cococola that target segment
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
4th Global edition
1292093420, 978-1292093420
