Question
how to develop a marketing plan for iSimangaliso wetland park using the following steps MARKETING OBJECTIVES BRANDING AND POSITIONING ENVIRONMENTAL SCANNING SWOT ANALYSIS MARKETING MIX
how to develop a marketing plan for iSimangaliso wetland park using the following steps
MARKETING OBJECTIVES
BRANDING AND POSITIONING
ENVIRONMENTAL SCANNING
SWOT ANALYSIS
MARKETING MIX PROCESS
-PRODUCT STRATEGY
-PRICING STRATEGY
-PLACE STRATEGY
-PROMOTIONAL STRATEGY
-PHYSICAL STRATEGY
-PROCES-PEOPLE
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
