• How to develop and implement organizational skills.
• The basic functions of a business and/or marketing plan.
  • In short, a marketing plan describes how a particular company will use the marketing mix (see next bullet point or refer to the unit)product, promotion, place, and priceto effectively achieve its marketing objectives to compete in the competitive market environment. A company's marketing plan also serves to focus the company's resources on reaching their target market and encouraging them to engage with the company.
  • Spend some time researching marketing plans online and familiarizing yourself with their purpose and function.
• An explanation of the elements in the marketing mix (price, product, promotion, place, and people).
• An abbreviated example of how one might use some of the above skills and concepts to market a hypothetical event.