How to do marketing plan report

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Format and Structure of Marketing Plan Report i. Title Cover ii. Executive Summary iii. Table of Content 1. Current Situation Analysis 1.1. Market Summary 1.1.1. Market Environment and Size 1.1.1.1. Geographics 1.1.1.2. Demographics 1.1.1.3. Behaviour Factors 1.1.2. Market Trends 1.1.3. Market Needs 1.1.4. Market Growth 1.2. Competition 1.3. SWOT Analysis 1.3.1. Strengths 1.3.2. Weaknesses 1.3.3. Opportunities 1.3.4. Threats 1.4. Product Offering 1.5. Keys to Success 1.6. Critical Issues 2. Marketing Strategy 2.1. Mission 2.2. Marketing Objectives 2.3. Segmentation 2.4. Target Markets 2.5. Positioning 3. Marketing Program (Marketing Tactic Plan) 3.1. Product Strategy 3.2. Pricing Strategy 3.3. Communications and Influence Strategy 3.4. Channel Strategy 4. Implementation and Marketing Controls 4.1. Implementation 4.2. Marketing Organisation 4.3. Contingency Planning