How to encourage employees to work toward an organization's value-creating mission?

Should mission-driven organizations implement pay-for-performance that is narrowly linked to a single measure (e.g., amount of $ transferred to people in poverty)?

Why aren't pay-for-performance plans more common in the non-profit sector?

Assume you are going to make a $5,000 contribution towards an organization that helps people living in poverty in sub-Saharan Africa, and can choose between GiveDirectly and the Red Cross.Which one would you choose and why?

Imagine you are on the leadership team of GiveDirectly.Would you implement the play that ties financial incentives to the amount of money that GiveDirectly delivers?

What data would you need/want to inform your decision?