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How to explain the Target audience, Core desire, Frame of Reference, Functional offering, Emotional Offering, Reasons to believe, Core benefits, Brand Essence, the Brand Personality
How to explain the Target audience, Core desire, Frame of Reference, Functional offering, Emotional Offering, Reasons to believe, Core benefits, Brand Essence, the Brand Personality and Brand Identifiers of Air Canada airlines
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
