How to respond to my classmate response $1$:$$Review the latest social media campaign from Wendys. Are they still following the roasting approach? How did you come to that conclusion? Yes, Wendy's is still using the "roasting" approach. I came to this conclusion because in Wendy's latest tweet they stated, "Things that get worse as they get bigger." This statement included a picture of McDonald's Big Mac.$2$: Does there appear to have been a change in their code of conduct for social media behavior?$$ How did you come to that conclusion? I would say, yes, there has been a change in their code of conduct for social media behavior. I came to this conclusion because there was a time when Wendy's used to have a play$-$it$-$safe corporate social media strategy$\mathrm{.}3$:$$What has been the reaction to the campaign? Search post comments and characterize their sentiment$.$ Is the fan base engaged by this approach or turned off by it$?$ How did you come to that conclusion? Judging from the comments and reactions I have seen, the fans find Wendy's "roasting" approach hilarious. I came to this conclusion by reading multiple comments and looking at my personal social media pages. Many of my friends have shared numerous posts by Wendy's.$4$:$$Compare the posts to the seven best practices listed below. What suggestions, if any, would you make to Wendys to improve its approach and why? My advice would be for Wendy's to be strategic with their posts because if all of their posts are only "roasting" competitors then it will start to become obnoxious.