How to respond to this discussion post? How to respond to a classmates discussion post: An advantage of being a transnational company is taking full advantage of the local market by being able to respond locally to market demands and needs (PDF - Global HR and Culture). You are able to reach more consumers and have more national companies all around the world and use their resources. A disadvantage is giving more power to the individual foreign market and having to adopt or learn about the cultures international labor laws can also be a challenge (PDF - Global HR and Culture). Understanding the culture in general is challenging because it changes country to country and even state to state. The company's location has such a value and input on that companies culture. There is power distance, Uncertainty avoidance, long-term and short-term orientation and other elements to consider when being a transnational company (PDF - Global HR and Culture)