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Archaeology and cultural anthropology both study the past, however they go about collecting their data in different ways. Two central differences between the two set them apart. Archaeology "...reconstructs human behavior through the analysis of material remains (and other sources, including written records, if available)..."(Kottak 45). They work to unearth and examine physical artifacts in order to better understand the past and get a glimpse into future patterns. Cultural anthropologists rely more on non physical means to collect their data. This may be through conversation, surveys, and observation.

A cultural phenomenon I would like to study in the United States is the Super Bowl. It captivates so many people and is practically a holiday. The best methods in cultural anthropology to study the game include observing fan behavior over the entire course of the games leading up, doing interviews from people who are at the event to get first hand sources, and surveying fans.