How to Structure Your Marketing Plan in Digital Era

(choose a company or think of product of your own)

1. Business Information

Headquarters,

mission statement,

marketing team, etc.

2. Introduction/Goals

What you're hoping to achieve and how

3. Competitive Analysis

SWOT Analysis

Identify your strengths, weaknesses, opportunities and threats

4. Target Market

Explain who you will be marketing to

Buying Cycle

How, when and where your buyers buy

5. Unique Selling Proposition

Explain what differentiates you from your competition

6. Brand

Discuss how your brand is currently perceived and how you'd like it to be perceived

7. Website

Talk about how you plan to improve your website

8. Marketing Channels

Explain how you will use to following channels to achieve your goals:

Content marketing

Social media marketing

Email marketing

Search engine optimization (SEO)

Explain how you SEO strategy will be incorporated

9. Measurements and KPIS

Detail how you'll be tracking the progression of your marketing plan

Marketing Strategy and Tactics

10. Recap your strategy in a brief synopsis

Include 4-5 tactics initiatives