How to use the SOSTAC framework to assess the viability of introducingBMW automotive company to Senegal country.

-Present the following SOSTAC elements:

1) Action: Talk about the details of tactics. Determine who does what and when

-External (agencies) vs Internal (staff)

-Systems and processes

-Checklist and guidelines

-Internal marketing

2) Control: KPI's per tactic that ties back into the objectives set and set up a weekly/monthly

-5ss (Sort, Set in Order, Shine, Standardize, Sustain.) + web analytics

-Customer satisfaction surveys

Finally; Why the country (Senegal) represents a viable target for this project (BMW)

Thank you