How to Watch Movies Consumers looking for entertainment have many options. Each content provider has business strengths and weaknesses. For example. Netix has a recommendation engine and a relatively vast library for streaming. Hulu can be freely accessed because of advertising sponsorship, but has limited selections, movies in particular. and in availability durations. Cable services"on demand'features are not free. but some customers like the convenience of one-stop shop for cable and phone, etc.. and selections are limited (in numbers and duration). Redbox has altogether different model. with vending for DVDs located in popular places le.g.. near McDonald's, in airports}, interchangeable pickups and returns locations. and of course limited selections. Case Discussion Questions 1. How woold you advise any of these companies with regard to their strategy. positioning. and tactical execu tion? Take one [Netiic Hulu, cable. or Redbox], and draw a scenario in which strengths might be retained, weaknesses strengthened or eliminated, and future directions pursued to make the business model more soiid, more protable, and less prone to competitive matching or attack