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How Uniqlo Will Conquer U.S. Consumerism Uniqlo's marketing seeks to associate the brand with sustainable quality for all activities and differentiate it from fastfashion competitors.

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How Uniqlo Will Conquer U.S. Consumerism Uniqlo's marketing seeks to associate the brand with sustainable quality for all activities and differentiate it from fastfashion competitors. Uniqlo launched its rst global market campaign last year costing $6.1 million. The rrn's fall collection is built around a series of technological improvements to enhance comfort and make cold weather enjoyable. Source: Advertising Age, March 29, 2017 How does Uniqlo's marketing change the rm's cost and revenue curves and its economic prot? Does average total cost at the prot-maximizing output increase or decrease? Uniqlo's economic prot 0 A. falls 0 B. rises, falls, or remains the same 0 C. remains the same 0 D. rises

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