How was Johnson & Johnsons started? Were they founded to solve a particular problem? What does Johnson & Johnson stand for? What was the notable milestones in J&J's corporate transformation?

Is Johnson & Johnson relatively profitable? How does Johnson & Johnson make its money? How does Johnson & Johnson spend its money?

Describe the roles played by the different constituents in bringing drugs to the market in Johnsons & Johnson?

Explain how given the structure of the industry, we end up with routine abuses in the marketing of prescription drugs in Johnson & Johnson?

Who are Johnson &Johnsons's major competitors?

How is Johnson & Johnson positioned in the pharmaceutical industry?

Why was there a need in the market for Nucynta? What problem was it designed to address that was not being addressed? Size of the market opportunity for Nucynta?

Risks of Johnson & Johnson introducing a drug like Nucynta?