1. Choose a local service organization to interview about customer research. Find out what the firms objectives...
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1. Choose a local service organization to interview about customer research. Find out what the firm’s objectives are and the types of customer research it currently uses.
Using the information in this chapter, think about the effectiveness of its customer research. What are the strengths? Weaknesses?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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