2. Choose one of the services you consume. If you were in charge of creating a survey...

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2. Choose one of the services you consume. If you were in charge of creating a survey for that service, what questions would you ask on the survey? Give several examples. What type of survey (relationship versus transaction-based) would be most appropriate for the service? What recommendations would you give to management of the company about making such a survey actionable?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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