Question
How was Kia able to successfully enter the highly competitive U.S. automobile market? With an advertising blitz touting the unusual style of the cars With
How was Kia able to successfully enter the highly competitive U.S. automobile market?
With an advertising blitz touting the unusual style of the cars
With low-cost, high-quality cars reliable enough to carry 10-year, 100,000-mile warranties
With high-quality cars brimming with luxury features
By emphasizing its national heritage
By launching the Kia Owners Club to recruit new drivers
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
