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How was the TICDA target audience different from the original target audience identified at launch? Why is this important to overall company growth and market

  1. How was the TICDA target audience different from the original target audience identified at launch? Why is this important to overall company growth and market strategy success?
  2. In the video, Ziad highlights the importance of adapting to changes in the market regardless of the initial market identified and targeted. Why does Ziad find this of great importance? How is this advice of great benefit to a marketer?
  3. Positioning and analytics are also highlighted in the video. How can a marketer utilize analytics and data gained from internal CRM systems to assist in the identification of target market segments? How can this information assist in positioning of market strategy? Why is this of benefit.
  4. The TICDA Case Study video focuses on market change and adaptability, yet Chris Duncan notes that the audience shouldn't define the business in the video "How to Define Your Target Audience." How is Duncan's statement a compliment to the information gained from the TICDA case study?
  5. What is market segmentation? How is market segmentation supported by empathy mapping? How can both assist in developing successful marketing strategies?

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