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How will be measured the effectiveness of below given marketing plan? [No marketing plan is complete without identified controls to determine the effectiveness of the

How will be measured the effectiveness of below given marketing plan?

[No marketing plan is complete without identified controls to determine the effectiveness of the marketing tactics. This section will generally include metrics such as the below:

Increase sales by 15% by Period 6.

Increase salesforce by 10% by Period 4."

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 Explain what "period 6" and "period 4" could mean? and examples?

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