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How will business-to-business (B2B) customers, as compared to business-to-consumer (B2C) customers, respond to any kind of price change or discount offered by Nestle for the

How will business-to-business (B2B) customers, as compared to business-to-consumer (B2C) customers, respond to any kind of price change or discount offered by Nestle for the relaunched Maggi? Discuss the tasks of educating the target customer through media, as well as lobbying lawmakers and regulatory authroities.

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