How will you use the tools available to you in your store to appeal to your customer's evaluation style?

 

The tools available to you in your store: 

• photos
• videos
• online reviews from other stores
• marketing copy (editorial descriptions)
• specs (technical descriptions)
• price
• the product details you decide to include 

 

Include: A qualitative description of how you'll use these tools to appeal to your customer, given what you know about their priorities when shopping.  Discuss your customer's top two priorities.  

 

Example: "Our customers prioritize assortment.  For this reason, we are going to offer more colour and size options than usual to ensure they have an abundance of choice."