How would I critique the below looking at how the shift to consumer-driven care has affected the various influences on decision making and buyer behavior and how marketing research assist healthcare organizations to improve their outcomes in a consumer-driven market? Use evidence-based research and cited sources like from google scholar

The shift from fee-for-service to value-based care has linked payment to quality and value over quantity of services provided.Simplified this meansthe value is the patient's healthcare outcome per every dollar spent to achieve that outcome.This should give patients and physicians a basis to form a treatment plan that best fits the individualneeds of that patient.This is set to combat the Sustainable Growth-Rate formula put in place by Medicare in 1997, which directly correlated the amount physicians were spendingper gross product per person.In the event thatthe physician went about the target amount for spending they were cut back by that much the following year to bring them back to the total target range.This drastically limited the physicians spending without considering the increase in patient need or complexity of care and causedmore and more physicians to reject patients with government coverage further limiting their access to adequate care while driving costs up.

Healthcare organizations can better market themselves in a consumer driven market by researching the types of services that have become more necessary to increase patient health and make a clear stance on what is and is not covered by insurance. By being transparent in their costs people will develop more trust between a facility and themselves which will ultimately increase loyalty along with improving the word of mouth reputation that cannot be undone by positive advertising alone.As healthcare reforms continue to address issues between payers and providers a consistenttransparencyand update forum would maintain thecost-basedtrust.

The organizations will also need to consider what covered services they may not provide could be a possibility for their facility and find ways to offer some of those services as well. In thisway they increase the potential revenue they may lose on the services patients cannot afford and if they have enough overhead funds, they should consider starting a program to help those without sufficient funds pay for non-elective procedures. In this way they can show their community that they understand thestress high costs add to dire healthcare needs and that they care enough to giveback when possible.

Increasing public opinion of a healthcare facility can greatly improve the odds that patients will remain loyal and refer others to utilize their services giving them the edge in a consumer-driven market.