How would I put the last step highlighted in paragraph form, if my target company was Apple and the peer company was Microsoft?

STEP ONE

Over the next several weeks you will be evaluating and valuing a publicly traded company. Your task for this first Step is to find a company that interests you. Your selection must include: a US company that is publicly traded on a US market and is well known with at least one similar publicly traded competitor.

Once you have identified a suitable company to analyze, it is time to look into the company's history, current situation and future prospects. Demonstrate your knowledge of the company with a core business activity statement and the company's strategic business plan using a SWOT analysis as your guide. Make use of the Library Research Guide to satisfy this Step.

Finally for this step and to complete your evaluation, use measurements from financial statements to analyze your target company's credit risk, profitability, asset utilization, and capital structure. Please provide a comparative analysis for your selected company (target) and a peer company, then a separate analysis for your target and the industry in which it operates.