How would this press release be analyzed? What are some things that were pointed out concerning the companies address that are good to note? Out of the four terms, what is displayed the most: Honesty, Disclosure, Concealment, and Deception?

Jensen's Nursery False Advertisement Apology

A few weeks ago, our organization elected to advertise the sale of Easter lilies two weeks in advance and prior to bloom. This action was taken to increase profit and earn income ahead of schedule to ensure our employees met payroll and would not have to be laid off for a period of time. As the CEO of Jensen's Nursery, I want to apologize for being dishonest to our customer base and want everyone to know that our organization was built to provide top-notch products to our loyal customer base. I understand the consequence of false advertisement and our organization will fully cooperate with the local authorities. When this organization began, my father founded this company on the principle from Luke 6:31, "Do to others as you would have them do to you" (New International Version, 2011). This principle will still serve as the foundation for our actions and continue to guide Jensen's Nursery as we serve each of our customers across the local area. My father would always state that we have the "most loyal customer base" across the region. Thanks to each of you for your continuous support and we would not be where we are without you.