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How would you categorize Starbucks's decisions to test new products in terms of high or low innovation and risk? Why? What key components is Starbucks
- How would you categorize Starbucks's decisions to test new products in terms of high or low innovation and risk? Why?
- What key components is Starbucks utilizing as it relates to delivering strategic value?
- How is Starbucks's decision-making about new products different from that of other organizations, and how is it similar?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
