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How would you characterize HotelTonight s brand identity? How would you describe HotelTonight s target market? What do you think the goal of HotelTonight s

How would you characterize HotelTonights brand identity?

How would you describe HotelTonights target market?

What do you think the goal of HotelTonights campaign was?

Why do you think the company made a contest an integral part of the campaign?

Why do you think this campaign attracted attention online?

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