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How would you characterize the competition between Whole Foods and Wild Oats? What barriers to entry exist for natural and organic supermarkets? If Whole Foods

  1. How would you characterize the competition between Whole Foods and Wild Oats?
  2. What barriers to entry exist for natural and organic supermarkets? If Whole Foods were to raise price, could entry prevent monopoly power?
  3. How do you think the Whole Foods being purchased by Amazon would have affected this merger?

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