Question
How would you compare and contrast the key elements of strategic planning marketers must consider when developing their strategic marketing plans for traditional marketing mixes
How would you compare and contrast the key elements of strategic planning marketers must consider when developing their strategic marketing plans for traditional marketing mixes versus digital marketing mixes?
How has the digital environment has changed the approach marketers take in developing a strategy for their organization?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
