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How would you describe McDonald's business strategy? What are the foundations of its competitive advantage ( what are the sources of its success ) ?

How would you describe McDonald's business strategy? What are the foundations of its competitive advantage (what are the sources of its success)?
How has McDonald's aligned its business, human resource, and staffing strategies?
What are some possible talent-related threats that could eat away at McDonald's competitive advantage? Would higher turnover or a tight labor market in which it is difficult to find talented people be a problem? What would you recommend the company do to maintain its competitive advantage over the next five years?
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