How would you describe the competitive structure of the US grocery industry? Please complete a brief Porter's Five Forces analysis for this section. What are the reasons for Aldi's competitive advantages that helped it emerge as a leader in the discount grocery business? How has Aldi secured it's competitive advantage? Are those competitive advantages sustainable? Based on the information in this case, what changes would you recommend to Aldi's leadership to maintain it's position as a leader in the industry? Conversely, how can it's peers compete? What are some potential missteps from Aldi that competition can take advantage of