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How would you describe the core business of Ctrip? Is Ctrip a disruptive innovation? How do companies such as Ctrip disrupt the global travel industry?

How would you describe the core business of Ctrip?

Is Ctrip a disruptive innovation? How do companies such as Ctrip disrupt the global travel industry?

How did the company evolve?

What were the major strengths, weaknesses, and key success factors of Ctrip against eLong and Qunar?

How should the company adapt its strategy for the future?

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