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How would you evaluate on P&Gs market sensing capabilities? What specifically does P&G do to understand and explore what customers really want? P&G presence in
- How would you evaluate on P&Gs market sensing capabilities? What specifically does P&G do to understand and explore what customers really want?
- P&G presence in global market especially the developing world is not as high as its competition. Do you think its attempt to serve $2-a-day customers is a good strategy to pursue? What do you think P&G is trying to do by investing in this market?
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Contemporary Issues In Development Finance
Authors: Joshua Yindenaba Abor, Robert Lensink, Charles Komla Delali Adjasi
1st Edition
1138324329, 978-1138324329
