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How would you evaluate the announcement made by Southwest Airlines on January 22nd, 1973, to offer all airfare between Dallas and San Antonio at a

How would you evaluate the announcement made by Southwest Airlines on January 22nd, 1973, to offer all airfare between Dallas and San Antonio "at a half price for 60-days"? In addition, state your opinion on whether Southwest Airlines should continue to offer half-price airfares from late March

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