Question
How would you evaluate the health of the Nestl Crunch Bar brand at the time of Professor Zaltman's study? What strengths and weaknesses in its
How would you evaluate the health of the Nestl Crunch Bar brand at the time of Professor Zaltman's study? What strengths and weaknesses in its brand equity do you uncover? What do you note about its pattern of brand associations?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
